As Bloomberg, The Wall Street Journal and fashion media including ELLE report on the global tug of war between MIRAMAR® and rag & bone, MIRAMAR takes the iconic global stage in Utrecht—where fashion, sport, film and culture collide.
Miramar was originally founded as Sideout Beachwear at the University of California in 1983. Born on the shores of the American Riviera at Corona del Mar and The Wedge, the Original “Surf City”, and Santa Barbara, Miramar® is the original lifestyle house behind The Crown Marks™ — a globally recognized family of fashion, sport and culture brands that includes Queen & King of the Beach®, Queen & King of the Court®, and Queen & King of the Snow®.
Our brands are designed in California and celebrated on the beach and court worldwide. Miramar® products reflect four decades of craftsmanship, authenticity, and coastal heritage. The iconic Miramar® King of the Beach® and King of the Court brands are an integral part of worldwide events, tours and leagues. Miramar’s court adjacent events are viewed by over 100 million people in 120 countries and beyond. We’re hoping to do our iconic Queen & King of the Court events as part of the Olympic Games in Los Angeles in 2028! Our sports, fashion and lifestyle products remain a symbol of Olympians and champions across the globe.
Crafted for those who live with passion, purpose, and style—this is the world of Miramar®.
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