UTRECHT, NETHERLANDS — September 15, 2026
That question is moving across the USA coast to coast from the courtroom to the world stage. From Corona del Mar, California to New York City, New York.
Bloomberg, the Wall Street Journal, WWD and ELLE have reported on the trademark battle between Miramar Brands Group and rag & bone over the MIRAMAR name—an iconic name increasingly visible at the intersection of fashion, sport and popular culture.
This weekend, the story moves to Utrecht. MIRAMAR® together with its Heritage global partners and host Sportworx and its iconic Queen & King of the Court® format, together with Olympic icons like Jonathan Helvig, Stefan Boermans and Katja Stam, bring the world’s beach volleyball elite together before a global audience.
The MIRAMAR story has been crossing sport, fashion and Hollywood for generations. Thirty-six years ago, TriStar Pictures released SIDE OUT, starring C. Thomas Howell, Peter Horton and Courtney Thorne-Smith, with MIRAMAR legend Sinjin Smith and longtime partner Randy Stoklos playing the sport’s dominant beach-volleyball rivals on the big screen. Now, more than three decades later, KINGS OF THE BEACH brings the story—and the legends who built the culture—back to film.
More than four decades after Smith became an icon of California beach culture in his Levi’s® 501® jeans, Levi Strauss returned to that imagery for the 150th anniversary of the 501®, connecting another generation to Smith and the culture he helped create: One Fair Exchange, in the greatest story ever worn.
One name. More than four decades of history. Miramar.
Fashion. Sport. Film. Culture.
While rag & bone and MIRAMAR battle over what MIRAMAR can mean in fashion, the name’s original story continues to unfold on beaches, courts and screens around the world.
This weekend in Utrecht, there is only one question left for the athletes:
Who will wear the Crown?
Miramar®. Made by legends. Crown them all.
Media Inquiries:
contact@miramarbrands.com
