Miramar - About Us – Miramar®

ABOUT MIRAMAR®

Born in California. Built by the Beach. Crowned Around the World.

Miramar® is an American fashion, sport and lifestyle brand born in 1983 from California beach culture and the competitive world of beach volleyball.

From the beginning, Miramar has lived at the intersection of sport, fashion and culture—a California story shaped by the ocean, world-class athletes and an idea that ultimately traveled far beyond the beach.

Miramar’s heritage is inseparable from beach-volleyball legend and Olympian Sinjin Smith, one of the defining athletes of the sport. Smith’s career connects Miramar to an extraordinary era of California culture, including his appearance in Levi Strauss & Co.‘s historic 501® imagery and, decades later, the celebration of that heritage in Levi’s 150th-anniversary 501 campaign.

FROM MIRAMAR TO THE WORLD

Over more than four decades, Miramar has developed, owned, licensed and supported a family of distinctive properties including MIRAMAR®, KING OF THE BEACH®, QUEEN OF THE BEACH®, QUEEN & KING OF THE COURT® and KING & QUEEN OF THE SNOW®.

What began on the California coast now reaches athletes and audiences around the world.

Miramar’s competition heritage stretches from the legendary King of the Beach era to today’s international Queen & King of the Court events, where a new generation of elite athletes competes before global audiences. Miramar’s relationships have extended across organizations and events involving the FIVB, AAU, USA Volleyball and international volleyball partners, while the Miramar crown continues to connect professional champions with young athletes discovering the sport for the first time.

THE BALL. THE CROWN. THE CULTURE.

Millions of Miramar and King & Queen of the Beach volleyballs have helped carry the brand from California beaches to backyards, tournaments, schools and competition around the world.

But Miramar has never been only about a ball.

It is about the people who played with it, the places they took it and the culture that grew around them.

Miramar’s world encompasses apparel, equipment, athletes, events, licensing, film, photography and storytelling—connecting the heritage of California beach culture with the next generation of sport and style.

Today, that story continues across beach volleyball, surf, snow and emerging Crown competitions, while Miramar develops new collaborations with athletes, creators, filmmakers and brands around the world.

AN AMERICAN RIVIERA BRAND™

Miramar’s aesthetic comes from the California coast: effortless, functional and timeless.

The ocean remains at the center of the brand—its colors, photography, products and point of view. Miramar celebrates people who compete, create, explore and leave something behind for the next generation.

Four decades after its beginning, Miramar is still evolving.

One heritage. One crown. A world of champions.

MIRAMAR®, American Riviera Brand™
Crown them all. ™