MIRAMAR® PRESENTS ELLE MODEL VOLLEYBALL 2025: A GLOBAL FASHION-SPORTS POWERHOUSE ON SOUTH BEACH
In March 2025, Elle Model Volleyball Presented by Miramar® once again electrified Miami Beach, transforming South Beach into the explosive intersection of fashion, sport, culture, and the Crown Brands legacy of Miramar®. As the official presenting partner, Miramar® elevated this globally recognized event—uniting the world’s #1 women’s fashion magazine, ELLE, with the iconic California-born lifestyle universe of Miramar®, Queen & King of the Beach®, Queen & King of the Court® and Queen & King of the Snow®.
Celebrated for more than a decade, Model Volleyball has become one of the most influential cultural moments on the East Coast—a high-energy fusion of elite models, pro-level volleyball, and beachfront festival culture viewed by millions across social platforms. The 2025 edition showcased the spirit of the American Riviera through Miramar’s vibrant presence on-site: athletes, models, fans, and creators all competing and creating content in front of an immersive Miramar® brand universe.
What makes Model Volleyball so powerful is its unique ability to convert organic cultural energy into global brand exposure. Miami Beach—one of the world’s strongest lifestyle, fashion, and tourism markets—delivers unparalleled reach across Gen Z, millennials, luxury lifestyle consumers, global tourists, and sports audiences. South Beach isn’t just a location; it’s a media engine. And in 2025, Miramar® sat at the center of it.
As presenting sponsor, Miramar® amplified its Crown Brands™ portfolio with bold on-court visibility, athlete integrations, content partnerships, and the unmistakable Miramar® design language rooted in California heritage. From competitive matches played with Miramar® volleyballs to athletes and models wearing Miramar-aligned apparel, the event served as a vibrant global runway for everything the brand represents: quality, authenticity, athleticism, and elevated lifestyle culture.
The partnership with **ELLE—arguably the most influential women’s fashion publication in the world—**reinforces Miramar’s expanding footprint across sports, entertainment, and global fashion markets. This synergy is more than sponsorship; it is the continued rise of Miramar® as a world-class lifestyle authority, shaping conversations across consumer categories from beach sports to apparel, footwear, accessories, and media.
As Miramar® accelerates toward LA28 Olympic initiatives, expanded retail partnerships, and a global multimedia strategy with its King & Queen of the Court® properties, Elle Model Volleyball 2025 stands as a statement: Miramar® is not just participating in culture—it is defining it.
Miramar®: Where Fashion, Sport, and the American Riviera Meet the World.
