MIRAMAR®

Born on the Beach. Built on a Legacy. Since 1983.

The Original California Beach Lifestyle.

Founded in 1983 on the golden shores of California's Miramar Beach, MIRAMAR® was born from the spirit of the American Riviera—a place where heritage, ocean, sport, style, and adventure come together.

More than four decades later, MIRAMAR remains a celebration of that original California lifestyle: the freedom of the ocean, the thrill of competition, and the belief that life's greatest experiences happen when we step beyond the ordinary.

Together with our iconic brands King of the Beach®, Queen of the Beach®, King of the Court®, Queen of the Court® and Sideout®, MIRAMAR represents the heritage of authentic American sport and beach culture.

Born in California. Inspired by sports and the Ocean. Recognized Around the World.

OUR STORY

It Started With  Sideout and a Dream.  1986 and The Hawaiian Open.  62 Open Victories for Smith

In 1983, Stephen Ascher, a two-time collegiate national champion volleyball setter from the University of California, Berkeley, founded Sideout® Beachwear with an entrepreneurial vision and a passion for California's emerging beach lifestyle.

A chance meeting with legendary beach volleyball player and future Olympian Christopher "Sinjin" Smith at the MAGIC fashion tradeshow would help transform that vision into something much bigger.

Together, Ascher and Smith combined athletic excellence, entrepreneurial ambition, and an instinct for the cultural power of sport and the beach.

With an initial investment of just $5,000, they developed King of the Beach® into an iconic name in beach volleyball, bringing together the worlds of professional sport, apparel, entertainment, and lifestyle.

What began as a California beachwear venture became part of a movement that helped define an era.

THE GOLDEN ERA

We Didn't Just Live the Sport and Beach Lifestyle. We Helped Shape its heritage.

The 1980s were a defining moment in American beach culture.

Beach volleyball was emerging as more than a sport. It was becoming a lifestyle—one defined by athleticism, individuality, music, fashion, sunshine, and the unmistakable energy of California's coastline.

Sinjin Smith became one of the sport's most recognizable athletes, while Miramar®, King of the Beach® and Sideout® helped bring the imagery and attitude of surf, beach sports and beach volleyball to a broader audience.

From legendary competitions to iconic advertising and imagery, including Sinjin's celebrated 1988 "Floater" poster, our brands became part of the visual identity of beach volleyball's golden era.

Our philosophy was simple: the beach is more than a destination. It's a state of mind.

THE CROWN LEGACY

King of the Beach. Queen of the Beach. Queen & King of the Court.

Heritage, Sport and Competition have always been at the heart of our story.

From our original heritage and roots in sport and athleisure, to the evolution of Queen and King of the Beach® and Queen & King of the Court® competition, our Crown brands celebrate individuality, performance, and the pursuit of Olympic excellence.

Through competitions, sporting goods, apparel, and partnerships, these brands connect generations of athletes and fans who share a passion for heritage, culture, fashion and sport.

And as beach culture continues to evolve, so do we—bringing the spirit of the Crown to new sports, new audiences, and new generations around the world.

THE EVOLUTION OF MIRAMAR

From California Beachwear to a Global Lifestyle Vision.

MIRAMAR's roots are in California's heritage.  Sport, surf and beachwear, but our vision has never been limited to a single product, sport, or category.

Over the decades, our experience has grown to encompass apparel, accessories, sporting goods, retail, licensing, brand management, and live sporting events.

Through Miramar Brands Group, we have worked with internationally recognized brands and partners, bringing together creative direction, product development, licensing, distribution, and marketing expertise.  Event's like ELLE Model Volleyball, presented by Miramar, to Olympic facing celebrations at the Paris 2024 Games at L'Arc, Miramar has always led the way in fashion and sports for all, forever.

Our heritage informs everything we do, but it doesn't define our limits.

MIRAMAR is not simply a place on the California coast. It's a brand, a lifestyle, and an enduring expression of American Riviera culture.

THE AMERICAN RIVIERA BRANDS™

An Authentic California Heritage.

Our family of brands shares a common philosophy rooted in freedom, adventure, self-expression, and the joy of competition.

MIRAMAR® captures the effortless style and spirit of California's coast.

Sideout® celebrates the energy, individuality, and authenticity of beach volleyball culture.

King of the Beach® and Queen of the Beach® honor athletic excellence and the competitive spirit.

King & Queen of the Court® brings a distinctive approach to competition to a new generation of athletes and spectators.

Together, they represent the American Riviera Brands™—a collection built on heritage, imagination, and a passion for the experiences that bring people together.

OUR PHILOSOPHY

It Just Feels Good.™

We believe the beach changes the way people see the world.

There is freedom in the ocean, confidence in competition, and a higher sense of awareness that comes from adventure, discovery, and human connection.

That belief inspired us in 1983. It continues to inspire us today.

We celebrate those who live with curiosity, compete with passion, and choose to create their own path.